A website is an effective way for book marketing. You can locate and share your book from any computer in the world, and even sell your book online from your website. Building a website to promote your book is relatively easy and simple.Building a website. You can start with one of the free web-hosting providers, like Geocities, which will give you a step by step process to get your website up and running.
Hosting site and domain name. Once you are familiar with web design basics, you may want to use a paid hosting site, and purchase your own domain name. You may hire a professional to set up your website.
Research. Once you have your website, using it to promote your book will take craft, and some research. Take time to research content that are interesting and related to your book's topic.
Feature your book prominently! First, make sure your book is easy to find on your website. You can't promote your book if your visitors can't find it! It is important to tell people too where they can buy your book aside from your website.
Post book excerpts. Uploading a picture of the book's cover will help, and perhaps excerpts that will make them want to view the entire manuscript. Do not forget to publish samples from your book!
Add a blog page. You must also consider what will bring people to view your site, when it isn't specifically what they're looking for. You can have a page dedicated in providing informative materials or tips that your visitors may benefit. You can post recent news and upcoming events. Share photos and links related to your book.
Check out other websites. To promote your book, try to pretend you are looking for exactly the information contained in your book. Run web searches, trying to find answers, and see what keywords guide you to sites like the one you are building. Examining these sites will help you generate content for your own website that will bring you increased traffic and promote your book more effectively.
Contact us page. Visibility is one goal; feedback is the other. You can also add a message board. Make sure your website has a comment page, and/or an email link so your visitors can contact you with questions.
FAQ page for your visitors. You can even generate a FAQ page on your website, to increase traffic and involvement in your material. Publishers appreciate attentive writers who are in dialogue with their readers.
About the author page. Tell your potential readers a bit about yourself. The more interesting your life story, the higher is the chances of getting a buzz about your book. Put yourself on your potential reader's shoes and ask yourself what's with a person's story that would make you buy his book.
Add mailing list. Why is it essential? This will help you reach your readers anytime for news, updates and even promote your next published book!
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BookPal is helping self publishers all around the world to successfully self publish and market their books with cost effective solutions to create bestsellers. The website offers a free book for budding self publishers, and many other free resources.
Terence Tam is the founder of BookPal, he previously spent 6 years as an academic and was a contributing author for several academic books. Frustrated with the level of service he was getting with traditional publishers, he set up his own self publishing company to help other authors publish and market books with cost effective yet efficient solutions.
